It won’t be a misnomer to say that the almost any business these days needs an online presence. With increasing internet usage around the world, online marketing is the buzzword that ensures success, whatever may be the business. Irrespective of whether yours is a start up venture or a big corporate, an online presence has become imperative for success nowadays. This being the case, the internet too has become a crowded place these days.
Search Engine Optimization (SEO):
With thousands of websites trying to catch the attention of web visitors, the question arises as to ‘how to attract more visitors to your website?’ Research statistics have clearly shown that most of the online visitors when searching for a product or service over leading search engines seldom go beyond the initial search pages (mostly 2-3 pages). Your business therefore stands a better chance of success, if it is listed higher on the search listings of leading search engines. This leads us to the next question, ‘how can one ensure that their website is ranked high on search listings? ‘. The answer lies in search engine optimization or SEO.
Search engine optimization is a process that will ensure that your website is ranked high on search engine results. This in turn means more visitors to your website and therefore increased profits. Search engine optimization is process that is best done by professionals who understand it well (although it’s not a rocket science and anyone who wishes to give time can learn it).
The Need of an SEO Consultant:
It totally depends on you, if you want to do it yourself or want to hire an SEO consultant to help you better visibility. An SEO expert will be able to get your website higher rankings on search engine results. In today’s extremely competitive business environment the need for a SEO consultant cannot be over emphasized. They can make the crucial difference between success and failure of any online business.
Choosing The Right Person:
While there are several SEO consultants that are available, choosing one from amongst them can be sometimes task in itself. One good way to hire an SEO consultant would be to request for references. They would give you a fair idea about the customer service efforts, techniques, work ethic and success rate of a particular SEO consultant. Honest information from clients is what you need in order to zero in on a particular SEO consultant.
Although a simple online search can put you across several such professionals, you need to choose one with care. Hiring the services of an experienced SEO consultant comes with its own advantages. These include
- Personal attention for your website.
- All your campaigns are treated uniquely by an experienced practitioner.
- You also tend to form a long term professional relationship which can ensure business growth over a period of time.
What do They do?
Although in simple terms a consultant is there to help your website achieve higher rankings on search engine results, their job is not as simple as it seems outwards. SEO consultants are hard core professionals who need to be in tune with the latest happenings in the field of search engine optimization. Many of the leading search engines are known to change their already complex algorithms from time to time. SEO consultants on their part need to keep in tune with these changes, if they are to promise their clients higher rankings on search engines.
Any search engine optimization process starts with a thorough analysis of your existing website. The SEO consultant would first of all undertake a thorough research of your website and arrive at certain keywords, which would help in generating greater amount of traffic to your website.
The next step involves working on the content of your website. The keywords are inserted in the requisite numbers and in the correct places by your SEO consultant. This is perhaps the most important aspect of the search engine optimization process. It is so because if in their eagerness to get higher rankings many people are known to cram their content with keywords. This in turn results in search engine spiders categorizing such websites as spam and therefore not indexing them. An SEO consultant on the other hand would know about the number of keywords that are to be inserted and where.
After working with the keywords, the SEO consultant would move on to the next important part, metatags. These metatags are equally important as the keywords if your website is to rank high on search engine rankings. They being professionals would know exactly what meta tags that needs to be present on your website.
Another critical role that your SEO consultant would do is to make certain changes in your website’s HTML coding. In fact this is the place where all the tags including description tags, meta tags and anchor text link tags are present. Once they properly tweak the coding, then your website is ready for submission to leading directories like DMOZ, Yahoo and others.
Your SEO consultant’s job does not get over with just directory submissions, link building etc. The major part in fact begins only after this process. Once they are through with the directory submission and link building work, their work is to track the performance of your website. This is what helps them to make necessary adjustments along the way in order to ensure higher rankings on leading search engines. All these aspects make your SEO consultant’s work so important for the growth of your business.
A lot of people in their eagerness to obtain better search results often hire the services of a SEO consultants without finding out whether they are using ethical means or not. It is always preferable to hire the services of ethical SEO consultants with a proven track record. You must always remember that this is a field which is highly volatile and no one can guarantee your results. It is for this reason that you should weed out unethical consultants who are often found advertising about guaranteed results.
The best strategy would be to hire the services of a professional who is ‘Acknowledged’ and has ranked websites in the past. This way you can be sure that you are dealing with someone who will use ethical means in order to obtain higher search engine rankings for your website. Such a SEO consultant will ensure that your website is not penalized by leading search engines. Yes, you will need to consider all these factors when hiring the services of an SEO consultant.