I knew social media can give immense amount of traffic, but didn’t know the power of it until I got to see the results on my own. One of our clients (obviously I can’t disclose their identity) started with us as a start up.
We were honored to work with them as they are backed by few big names in India. The challenge was huge and the expectation was too high. But never the less we started good. The only thing we asked our writers was to come up with brilliant content.
The Strategy
We had a plan, to start the proceedings with StumbleUpon, then Reddit and then on Digg. We’ve seen Digg’s cruelty for new sites. So we tried to keep it away from Digg and boy, did we make a brilliant decision.
The first figure is showing the number of page views and the second one depicts the number of hits.
So starting the proceedings, we took StumbleUpon as our first tool. StumbleUpon turned out to be the top source for our traffic with 148,377 page views the very first month.
My Views on StumbleUpon Traffic
StumbleUpon traffic is of a very different kind. They are not like Digg, who come and go in an instant. Unlike Digg, StumbleUpon visitors go through your other pages as well. The average time of stay on the site greater than 30sec was 40.6% i.e. 40.6% of the visitors stayed on the site for more than 30 secs. 21.6% of the total visits stayed for more than 2 minutes. You can see that the time of stay is also good for a new website.
StumbleUpon as known gives traffic for days to come (on-going traffic). That is the reason it has become so popular. But StumbleUpon is not good to get links we couldn’t get many links we expected our articles to get. Never the less we got the traffic boost and our clients were happy that’s what we needed after all, and knew getting links were just a matter of time.
Traffic Distribution Country Wise
1. United States: US was the #1 source of traffic (and rightly so) giving 276,927 page views.
2. Australia: Aussies were the #2 to visit the site giving 53,933 page views.
3. India: Indians were the 6th largest group of traffic giving 4,253 page views.
Visits Duration
40.6% of the visitors stayed for more than 30 seconds. Which is a very good figure for a new site. With as much as 21.4% of the visitors stayed at the site for more than 2 minutes. Reading, going through the site as much as they can. The average duration of stay on the site was 195 seconds, i.e 3.25 minutes.
Manish Pandey is an internet marketing strategist and likes to write about tech, search engines and social media. To stay updated you can subscribe to the RSS Feed or follow him on twitter.
that’s a great tip
i’ll keep that in mind manish
Hi Anirudh,
Glad you liked it.
Very interesting tips , thanks for sharing this useful information!
It’s a pleasure Hisham.
Congrats Manish ! Good job.
Would you mind sharing what was your client’s business about ? which industry ?
Hi Saptarshi,
Thanks for your wishes.
The client is a news oriented website. So, it seemed a very tough task.
Manish,
You did not mention what activities you did on Stumble that drove traffic. Also could you mention the domain and industry information about this client. Becasue I Social Bookmarking may work for B2C but but not for B2B. What do you say?
great results! damn it takes me yeat to get so much traffic to some of my sites
@Gireesh Hi Gireesh, please to meet you. Social media is all about user interaction. All you need is a blog and start talking to people about what you know and how well you know about it. As I already mentioned to Saptarshi’s question it was a news oriented site based out of India.
@Sardinia Hi Sardinia, please to meet you. Yeah it happens to many of my own sites too. But I’m learning my lessons. Life teaches us a lesson everyday, I wonder what I’ll learn tomorrow!
Marvelous observed statistics on the user distribution country wise. Really this data will help us to analyze our sites and how its usability can be increased
thanks a lot for.
Good compilation
As you say in your article, Stumbleupon traffic is really good for social bookmarking, but tough to get stumbled. One article I wrote had tons of traffic brought to it by stumbleupon, but have not be so successful with my other posts.
I would like to experiment the same with my website. Thanks for the information.
hi,
This is good as you are getting lots of visitors using various social networking sites. But my questions is… Do you think the traffic was relevant? Is that help you client to increase the ROI?
I am note sure whether it have worked or not. But as per my experience, the traffic comes from various social networking sites will help not help more as it is not relevant to your products or services.
kindly share your thoughts
Thank you for posting the statistics and the visuals. This really helps to see and confirm the incredible headline.
How long did you work on this project?
Thanks for the examples. This is definitely great tool for SEO experts.
I have l also fund great success with Stumble Upon; I just didn’t know why. This post explains a little bit of that. Thanks.
I like traffic just as much as the next webmaster, however, traffic that does not convert is useless to me.
@Jignesh: Well no traffic is a waste. Think of brand recognition. You’re being seen by so many thousands of people in just one month. What better can you ask for a small site and that too from India.
@Ash: Hi Ash. Glad of being some help to you.
@Lumineers: Traffic can be monetized in many ways. You just need to know what to do. We used Google ads, and other CPM networks. Which brought in like $60-70 per day. The highest collection was $76, I think.
hi manish,
this is mani from chennai, author of techinfocus blog. i am very happy to see your blog. i got lot of info from your blog. keep in touch….
we indian bloggers rock the web…..
I decided to stay away from stumbleupon, but now that I see this, I guess I’ll have to go!
hi manish
WOW! I had no idea you could get that kind of traffic from stumbleupon. Boy have I been missing the boat.